the tradition of looking good

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the brand new you


The modern and traditional ways to reach your goal

Slimcea and the Slimcea girl were iconic symbols of the new fad of dieting back in the 1970's. Along with that other famous 'diet' bread Nimble, Slimcea was an household name with every lady wanting to look like the famous Slimcea girl.

Celebrity diets by people such as Oprah Winfrey , Olly Murs , Vanessa Feltz , Maradonna , Dawn French and Jo Brand

Diet to be fit , diet to be well , diet to be happy , diet for yourself.

Slimcea bread and the promise of health and happiness is ingrained within the spirit of a generation

Great british brand names such as slimcea, hovis, nimble and ryveta.